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No, You Don't Need to Be on Every Platform

A flat layout of laptop, camera, wallet, and phone. Hands are laying on top of the laptop.

Raise your hand if you've felt guilty about not posting on TikTok and YouTube and Threads and Instagram this week.



Here's your permission slip to stop.


The internet will tell you that you need to "show up everywhere" to grow your business. But let's be real: more platforms don't equal more growth, they usually equal more burnout, more guilt, and more half-finished content calendars gathering dust in Google Drive.


Your audience doesn't need you everywhere. They need you present somewhere.


Why "Be Everywhere" Is a Myth


Being on every platform isn't visibility, it's exhaustion.


Your people aren't stalking you across six different apps waiting to see if you posted a Reel and Tweet and a pin today. They're connecting with you energy, your story, and your message on only the platforms that feel natural to you.


And here's the kicker: algorithms are designed to reward consistency and depth, not scatter shot "I'm trying to be everywhere" posting. When you spread yourself too thin, you don't get the reach you hoped for, you get watered-down results and a whole lot of stress.


Pick Two: The Home and the Front Porch


Think of your marketing ecosystem like a house.


  • Your Home Base = a long-form, evergreen space where your best ideas live (email, blog, podcast).

  • Your Front Porch = a social media platform where people can easily stop by, wave hello, and connect (Instagram, Pinterest, LinkedIn).


The sweet spot? One Home + One Porch. That's it. Everything else? Optional.



How To Choose Your Platform


Here are three simple questions to help narrow it down:


  1. Where do you feel most relaxed? If you love writing but hate video, TikTok probably isn't your stage. If you light up on camera, YouTube or Reels might make sense.

  2. Where does your ideal client already hang out? If your audience is moms planning weeknight meals, Pinterest might be a goldmine. If they're B2B consultants, LinkedIn will feel like home.

  3. What can you realistically sustain weekly? Could you publish one blog post a month and send one email a week? Great. Could you record one podcast episode and post two LinkedIn updates? Perfect. The key is choosing a pace you can keep, not sprinting for three weeks and crashing.


Sample Platform Combos That Work


Here are a few pairing that simplify without sacrificing growth:


  • Email + Instagram -> Great for service-based businesses that thrive on relation ship building.

  • Blog + Pinterest -> Perfect for creatives or educators who want evergreen reach.

  • Podcast + LinkedIn -> Ideal for consultants, coaches, or thought leaders.

  • Substack + Instagram Stories -> A strong mix of depth + daily connection.


Pick the duo that feels sustainable, and ignore the rest for now.


How to Let Go of the FOMO


Here's the truth: stepping back from one platform doesn't mean you're failing. It means you're focusing.


Algorithms change. Platforms rise and fall. What stays steady is your voice, you message, and the trust you build. That's the ROI, relationships, not reach.


When you're deeply present on one or two platforms, your audience actually gets more of you. And that's what keeps them coming back.



My Own Example


For my business, my "home base" is email, it's where I can go deeper, connect with subscribers, and share content that doesn't depend on likes or shares.


My "front porch" is instagram, where I show up more casually, spark conversations, and direct people back to my home base.


Could I also post to TikTok, LinkedIn, YouTube, and Pinterest? Sure. But do I have the capacity to do all of that well without burning out? Absolutely not.


By focusing on two, I've built consistent habits, freed up brain space, and actually enjoy creating again.


Closing Thought


You don't need to be everywhere. You just need to be present where it counts.


So, here's your challenge:

👉 Commit to one Home + one Front Porch for the next 30 days. Ignore the rest. Notice how much lighter it feels, and how much more your audience connects when you're actually enjoying the process.


✨ Want help deciding? Try my free Pick Your Perfect Platform Quiz to get a clear picture on your best fit.


Or, if you're ready to simplify right now, unsubscribe from one platform today. (Seriously. The internet won't collapse.)



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