How to Repurpose One Blog Post into 5 Pieces of Content

Let's be real for a second: writing a blog post is a whole vibe. You spend hours planning, outlining, typing, editing, rereading, doubting your entire existence, and then finally hitting "publish" while having a mini crash out.

And then what? You let it marinate and stew like leftovers in the back of the fridge, hoping someone finds it before it grows mold? No, my friend. We're not doing that anymore sister in Christ.

If you're going to pour your energy into a blog post, you better squeeze every last drop of goodness out of it. And the best way to do that is by turning one single blog post into five (yes, you heard me FIVE) other pieces of content. Like stretching one rotisserie chicken into a week's worth of meals, you're about to become the queen of content repurposing.

Here's how:

1. Pull Out Key Points for Social Media Posts

Your blog post is basically a buffet of juicy insights. Don't make you audience eat it all at once--give them snack-sized portions.

• Each subheading can become its own standalone Instagram or LinkedIn post.

• Bold statements? Make them a quote graphic.

• Personal story? Share it as a carousel post.

  
  

Pro tip: Don't overthink it. If you said it once, you can say it again in a different format.

2. Make It a Reel (Or TikTok, If That's More Your Jam)

Video isn't about perfection--it's about personality. Share one tip from you post in a quick 30-second video.

• Do a voiceover Reel summarizing your "biggest takeaway."

• Or just pop on camera with your messy bun and iced coffee and talk through your favorite point for the post.

People don't want polished; they want you.

3.Turn It Into and Email Newsletter

That blog post you worked so hard on? Perfect email material.

Don't just drop a link with "Hey, I wrote this, go read it." (Yawn.) Instead:

• Write a short intro in your newsletter about why you wrote the post.

• Pull one juicy idea and expand on it with a personal anecdote.

• Then link to the full blog for readers who want seconds.

Boom--you just fed your email list without cooking a new meal from scratch.

4. Repurpose It for Pinterest

Pinterest is such an under-appreciated social media platform. It is basically the slow cooker of social media--set it and forget it, and it keeps working for you.

• Create a pin with the blog title.

• Make another pin highlighting a key takeaway.

• Bonus points if you create and infographic with 3-5 tips straight from the post.

That one blog is now doing overtime, pulling in new readers for months (sometimes years).

5. Go Live or Host a Mini-Workshop

Feeling brave? Take that blog post and turn it into something interactive.

• Go live on Instagram or Facebook and talk through the main points.

• Host a 15-minute "coffee chat" workshop in your group.

• Record it once and save the replay--you've just made long-form video content without writing a new script.

It doesn't need to be fancy. Just you, your blog post notes, and a willingness to hit "go live."

The Bottom Line

Repurposing is how you keep you content ( and your sanity) fresh. One blog post isn't just one blog post--it's five more opportunities to show up without reinventing the wheel every time.

So the next time you pour your heart into a blog post, don't let it sit there collecting digital dust. Stretch it, remix it, and serve it up in different flavors.

Because in marketing--just like in the kitchen--leftovers are often the best part.

👉 Want me to show you how to turn your latest blog post into a full-blown content plan (without the overwhelm)? Stick around--I've got recipes for that.